What we shipped

Every image and video lives in one library with colour-coded folders, and the same file uploaded twice is recognised instead of stored twice. Your storage meter shows what your plan gives you and stops you at the limit rather than after it, and a file a scheduled post still depends on cannot be deleted out from under it.

Schedule in your own timezone, including across daylight-saving changes, and set the things that repeat to repeat on their own. The calendar shows the month ahead and reschedules a post by dragging it; the queue lists everything still waiting to go out, so nothing is only in somebody's head.

Search Instagram by keyword or by hashtag and read every result as a reach tier, from Micro to Viral, with an opportunity score that weighs engagement and competition instead of ranking on raw size. Tags nobody has measured yet still get an estimate, and the row says so rather than dressing it up as data. Keep what works in lists you can drop straight into a post.

Enter a handle and get the numbers behind it: a score out of a hundred with its parts shown separately, engagement measured against accounts of the same size rather than one global target, the hours its audience actually shows up, and what its captions keep coming back to. Put a profile on a schedule to watch those numbers move, or compare several of them side by side.

Give it a subject, a block of your own text or a link, and get back a complete carousel of up to twenty slides written in your brand voice. Nothing is saved until you approve it: every heading and paragraph is editable, single slides can be regenerated, and the visual editor holds your palette, fonts and layouts. Export as images or a PDF when it reads the way you want.

Write the post once and let each network have its own version of it: a different caption, a different crop, a different placement. Every platform is previewed as its own feed will show it, the wizard stops you before a platform would reject something, and after publishing you see delivery per account rather than one number for the whole post.